The Most Dangerous Queue

UNICEF ・ Advertising ・ 2021
To enlighten the unfair distribution of Covid-19 vaccines and receive donations for UNICEF's vaccination program, The Oslo Company developed the concept of "the world's most dangerous queue". We arranged a hidden camera prank in a coffee shop outside Oslo, where the café guests who were to buy most were prioritised, while those paying the least were asked to wait. The reactions were immediate.