![](https://www.oslocompany.no/couch/uploads/file/projects/dominos/screenshot-2024-04-02-at-12-52-31.png)
Domino's Refresh
Domino's Pizza ・ Advertising ・ 2023
Strategy
Creative Concept
Content Production
Visual Identity
Design
Film & Animation
Social Media
Print
Creative Concept
Content Production
Visual Identity
Design
Film & Animation
Social Media
Domino's wanted to refresh their branding and communication for the Norwegian market. We developed a new creative concept and strategy, and designed a fresh new visual system for Domino's wide variety of TV, digital and print campaigns, and in-store material. New visuals include a sticker concept for titles and campaign logos, isometric pizza imagery, and enticing "pizza porn" films produced by Flambert.
![](https://oslocompany.no/couch/uploads/file/dominos_board_v1(1).jpg)
![](https://oslocompany.no/couch/uploads/file/dominos_ukenspizza_tennesseebbqchicken_meta_1080x1080_v1.jpg)
![](https://oslocompany.no/couch/uploads/file/dominos_sommerkampanje_1080x1080_v2.png)
Stickers allow for a flexible and expressive visual system for a wide-range of campaigns and messages.
![](https://oslocompany.no/couch/uploads/file/dominos_board_v2.jpg)
Isometric imagery focuses on Domino's core products as part of a dynamic system that allows for the inclusion of conceptual campaign-specific imagery.
![](https://oslocompany.no/couch/uploads/file/projects/dominos/dominos_crazytuesday_combo_640x480_x2_v1.jpg)
![](https://oslocompany.no/couch/uploads/file/projects/dominos/dominos_ukenspizza_pepperonipassion_combo_640x480_x2_v1.jpg)
![](https://oslocompany.no/couch/uploads/file/projects/dominos/dominos_doubledeal_combo_640x480_x2_v1.jpg)
![](https://oslocompany.no/couch/uploads/file/projects/dominos/dominos_byyourside_combo_640x480_x2_v1.jpg)
![](https://oslocompany.no/couch/uploads/file/dominos_board_v3(1).jpg)
Product films, dubbed "pizza porn", offer an enticing, drool-inducing backdrop to several hero-product campaigns.
![](https://oslocompany.no/couch/uploads/file/projects/dominos/dominos_newsletter_header_1200x500_v1.jpg)
![](https://oslocompany.no/couch/uploads/file/projects/dominos/dominos_newsletter_birthday_1200x500_v1.jpg)
![](https://oslocompany.no/couch/uploads/file/projects/dominos/dominos_partypakke_combo_640x480_x2_v1.jpg)
![](https://oslocompany.no/couch/uploads/file/projects/dominos/dominos_deledeal_combo_640x480_x2_v1.jpg)
![](https://oslocompany.no/couch/uploads/file/projects/dominos/dominos_megathursday_combo_640x480_x2_v1.jpg)
![](https://oslocompany.no/couch/uploads/file/projects/dominos/dominos_storbrusdeal_combo_640x480_x2_v1.jpg)