Less is More

Maarud ・ Advertising ・ 2021
Creative Concept
Social Media
Getting something seemingly impossibly large into a smaller space is often difficult to achieve. We believe that many people can identify with the troubles in doing so, whether it's fitting a sleeping bag into its cover, or finding a spot in a small parking space. However, Maarud has now launched completely new bags where they have actually succeeded in doing just that - putting more crisps in smaller bags!  Here’s a few films that brought the good news. 

Production by The Oslo Company
Director: Hallgrim Haug