Lauching Skate X: Born to Skate

Rottefella ・ Advertising ・ 2024
Creative Concept
Rottefella developed a new binding for professional skiers, optimised for the skating style. Our task was to launch the new binding through a creative concept that would inspire professional skiers to try SkateX. 

We came up with the concept “Born to skate” and developed a campaign to reach skiers and stakeholders throughout the launch period, leading up the world championship in Oslo. The campaign consisted of a new visual expression, teasers, and in-depth videos showcasing the technology and the research behind the new binding.

Film production in cooperation with Siesta Film.

Product film