Lauching Skate X: Born to Skate
Rottefella ・ Advertising ・ 2024
Strategy
Creative Concept
Design
Animation
Creative Concept
Design
Animation
Rottefella developed a new binding for professional skiers, optimised for the skating style.
Our task was to launch the new binding through a creative concept that would inspire professional skiers to try SkateX.
We came up with the concept “Born to skate” and developed a campaign to reach skiers and stakeholders throughout the launch period, leading up the world championship in Oslo. The campaign consisted of a new visual expression, teasers, and in-depth videos showcasing the technology and the research behind the new binding.
Film production in cooperation with Siesta Film.
