Launching Xplore Rental Concept

Rottefella ・ Advertising ・ 2024
Creative Concept
Content Production
Social Media

Rottefella wants more people to try their unique mountain skiing system and launched a rental service in collaboration with outlets in the biggest cities and popular mountain areas.

We created a campaign to inspire the target group to rent mountain skis and explore more outside the slopes. The campaign consisted of how-to videos, and digital ads showing the rental locations, and inspiration for trails off the busy slopes.