![](https://www.oslocompany.no/couch/uploads/file/projects/maarud/rottefella_provxplore_toc-web_cover_v6.jpg)
Launching Xplore Rental Concept
Rottefella ・ Advertising ・ 2024
Strategy
Creative Concept
Content Production
Design
Social Media
Creative Concept
Content Production
Design
Social Media
Rottefella wants more people to try their unique mountain skiing system and launched a rental service in collaboration with outlets in the biggest cities and popular mountain areas.
We created a campaign to inspire the target group to rent mountain skis and explore more outside the slopes. The campaign consisted of how-to videos, and digital ads showing the rental locations, and inspiration for trails off the busy slopes.
![](https://oslocompany.no/couch/uploads/file/projects/rottefella/rottefella_provxplore_toc-web_cover_v3-1(1).jpg)
![](https://oslocompany.no/couch/uploads/file/projects/rottefella/rottefella_provxplore_toc-web_cover_v7(1).jpg)